For the Greater Goods

A lifestyle blog for the conscious consumer

My Makeup Breakup

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For Earth Day I took my own advice and went vegan for the day. During the week I try to refrain from eating meat until dinner, so I thought it would be a walk in the park, but it most certainly was not. I basically ate fruits, veggies, and pasta all day because I wasn’t entirely sure what foods had hidden animal products in them. Also, no milk chocolate.  That’s a deal breaker. So I definitely have a new appreciation for you vegan folks. But this trial also got me thinking about vegan makeup, which got me thinking of cruelty free makeup, which I figured could lead to an interesting tidbit on my blog. But oh man did I open a massive can of worms. There are worms like everywhere.

My research basically started and ended at PETA’s website. I knew they had a search engine for cruelty free products, so I started there. Then I came across an article that listed out cruelty free brands, which I figured would help. So I looked through it and at the verrrrrry end the wonderful author threw in a fairly graphic picture of a bunny that I assume had endured product testing. And that was it for me. Touché PETA. You won me over, but I cannot applaud your method. Don’t worry, I will not be posting any graphic images.

Finding cruelty free companies has actually been a lot harder than I though it would be, but I did find one company that I can confidently recommend. It’s called W3ll People.

W3ll People

W3ll People Social Responsibility

All of their products are free of harmful chemicals and they do not test anything on animals. They offer a variety of face powders and a few eye and lip products. So I looked into buying a few of their products, but finding a foundation that matches your skin online is not an easy task. Luckily the kind folks at W3ll People offer samples of their products for $1.50. And so I practically ordered one of everything. The samples are a good size, definitely at least a weeks worth of use. After trying them all I decided I liked the bronzer the best. I also need it the most because it is SUPPOSED to be spring and the weather is SUPPOSED to be getting warmer. BUT IT’S NOT! At least not up here in Maine. So I am in need of some color.

Anyway, visually you can see some shimmeryness in the powder, which made me nervous at first because I’m usually more of a matte finish kind of gal. But by golly, there must be some witchcraft going on here because when I applied it there was no visible sparkles at all, just a very pleasant glow. Its magic. I will warn you though; a little bit goes a long way! I walked around with an orange face for 2 days before I got used to the intense pigmentation.W3ll People Bronzer

You can look at all the products online here. I will note that their recent popularity has left a decent amount of products temporarily out of stock. But have no fear! Birchbox also offers a few products that you can check out here.  Birchbox has a great selection of natural products and is actually where I first learned about W3ll People. So definitely check them out.

So for those looking to join me in this journey of animal friendliness makeup, one general rule of thumb you can follow is if it is sold in China, it has been tested on an animal. China requires all makeup that hasn’t been manufactured in China to be tested on animals.  That doesn’t mean it is definitely cruelty free if it isn’t sold in China, but it’s a basic rule of thumb to start with. Throughout my research I found many companies try to dance around the subject and say they don’t believe in animal testing blah blah blah…but never state that they don’t actually do it. Very suspicious. Or they claim not to test their finished products, but leave out the fact they test all the individual ingredients on animals. So unfortunately finding actual answers requires a lot of googling.

My next step is to find a new BB cream and mascara. I have had a three-year run with Garnier BB Cream and Dior mascara (which both use animals testing). But it is time we both moved on. It’s not you, it’s me. Well actually it kinda is you…

Those are going to be hard for me to replace. But luckily I found out a decent amount of my other makeup is already cruelty free. So I will definitely share some of my favorite cruelty products/brands in a later post! I would also love to hear any recommendations!

PS- check out my new Contact page! Whether you have ideas for posts or just want to say hi, feel free to shoot me an email! I love making friends.

4 thoughts on “My Makeup Breakup

  1. Pingback: My Makeup Breakup Part Two | For the Greater Goods

  2. Have you tried Vapour Organic Beauty? They are MUCH cleaner than W3ll and have a much larger color selection.

  3. Pingback: Three Amazing Cruelty Free Brands You Can Find At Sephora | For the Greater Goods

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